In recent times, videos have emerged as an indisputable king of content. Recent studies show that 80% of people prefer videos to written content. Not only does it capture attention, but it also has the power to persuade, inform, and entertain in seconds.
For eCommerce businesses, leveraging video content is longer a nice-to-have; it’s necessary to stay competitive and maximize return on investment (ROI). Infact, almost two-thirds of people claim to make a purchase after viewing a marketing video.
Are you considering using video marketing to increase sales for your online store but need help starting out?
This article is for you!
Why You Should Use Video for e-commerce Marketing
1. Videos Allure Buyers to Products/Services and Influence Their Decisions to Buy
Videos are enchanting; they trick attention, spellbind interest, and offer the most straightforward, most enjoyable way to learn anything. Videos give detailed, explanatory, and compelling information about a product or service more than any means of marketing.
According to research, 72% of buyers know most products and services by watching a video.
There is a famous saying that videos don’t lie. People tend to believe in video content more than written content. Interestingly, 84% of buyers got the persuasion to patronize brands through product videos.
2. Videos Can Boost PageRanking
Every brand desires to appear on the top of Search Engine Result Pages (SERP). Video can help you to rank websites on SERPs. By including video in your marketing campaigns, you may create a website that Google will be clamoring to rank.
According to Backlinko, visitors’ dwell time on your page is the factor that influences how you appear in Google search results. Video helps visitors to stay longer on your page. Data from Mist Media show that 88% more time is spent on websites with video.
Additionally, stats from HubSpot confirm that 80% of brands with increased dwell time proved that video helps to glue visitors to their websites, and HighIQ proves brand websites with videos have a 2-minute longer dwell time. Also, aimClear reports that video search results are 41% more likely to be clicked on than written text results, indicating that videos receive more clicks than text-based results.
So, video helps to increase visitors’ dwell time, web traffic, and your chance of appearing in Google search results.
3. Videos Build Trust Between You and Potential Customers
Business needs trust to thrive. As earlier said, videos don’t lie. You can use video to build trust and credibility with your audience. People will only buy from brands they trust.
You need videos to maintain credibility, project authority, and cultivate strong bonds with your customers.
4. Videos Convert Prospects Into Buyers
Most e-commerce brands make a lot of effort to drive website traffic. Including videos in your marketing strategies will help you maximize your leads and convert your audience to buyers through videos. Conversion rates can increase by over 86% just by including videos on your landing pages.
5. Videos Reach A More Significant Percentage of Mobile Users
A practical method for brands to grab the attention of online consumers as they scroll through their social media and mobile devices is through video content. According to stat, 98% of people aged 18 to 34 use their smartphones to watch videos daily.
Examples of Videos You Need for Your E-commerce Success
1. An Explainer Video
Videos that showcase products from various angles and close-ups help customers understand what they are getting, which can stir their interest to buy.
You must create explainer videos that showcase your product. The video’s details should contain your product features, functionalities, and mode of operation. This will help potential buyers know the nitty-gritty of the product without any other additional guide.
According to wyzowl, the product explainer video convinced 80% of buyers when buying products online. Creating explainer videos for products increases sales.
2. A CEO’s Video
Making a video with the CEO or another senior executive can build closer ties with the public. Customers also love to get familiarized with the name or face behind a brand.
Videos starring CEOs can help viewers connect with the company socially, develop a sense of trust in the company, and also help the company build relationships with the audience.
Never underestimate the impact a CEO message can have on your organization. It can be a powerful tool in eCommerce video marketing techniques. Notwithstanding, knowing when and how to use such a video effectively maximizes its impact.
3. Product Overview
A product overview video should capture the details of your product: its features and uses. It typically includes a speaker explaining how the product functions, why your audience should consider buying it, and how it’s better than its competitors.
Additionally, this might increase interest in your product or generate excitement for the product launch. This video will help your audience see your product in action and anticipate it.
4. Video Testimonial
A way to convince a doubting customer to buy from you is to show them testimonial videos.
The testimonial is one of the more potent forms of eCommerce videos. Sharing testimonials of people using your product is another excellent way to boost your e-commerce business. Honest testimonial videos build trust and give people a reason to invest in your products. Customers place more trust in product reports from other users.
Therefore, whether you offer actual customer reviews that are raving about your goods or services or when you conduct an interactive assessment, you are providing those customers just what they need to click the “Buy Now” button. Buyer conversions increase when past customers can share their positive experiences with your product or service.
5. Product Tutorial
These videos give potential customers a sense of what to expect when the product arrives. A product tutorial video displays how a client can use the product to do specific tasks by providing in-depth, step-by-step instructions.
These videos are crucial for skeptics suspicious of being let down by grandiose marketing promises. A powerful technique to persuade people to buy your product is demonstrating how to use it to accomplish a particular objective.
Best Software for Creating Highly-Converting Ecommerce Videos
Checking for the best video editing software should be the priority if you want to produce eye-catching, conversion-boosting video content. With good video editing software, even with a smartphone, you can create top-notch videos with enticing sounds and effects to grab the attention of potential customers.
How do you start with all the available video creation and editing platforms, apps, and software?
No worries! I’ve compiled a list of video editing apps to help you create content that will take your e-commerce brand to the next level.
1. Adobe spark
Adobe Spark is a suite of creative tools designed to help users easily create graphics, web pages, and videos for various purposes, such as social media, marketing, and education. It includes three main applications: Spark Post for creating graphics, Spark Page for building web pages, and Spark Video for making videos.
Adobe Spark provides users with a user-friendly interface and a wide range of templates, layouts, and customization options to create stunning visuals and engaging content without requiring any design or coding skills.
2. Adobe Premiere Pro
Adobe Premiere Pro is a professional video editing software that allows users to create and edit high-quality videos. It offers a range of features, such as timeline-based editing, advanced color grading tools, multi-camera editing, and audio mixing capabilities.
The software is widely used in the film and television industry and by content creators on various platforms such as YouTube and Vimeo. Adobe Premiere Pro integrates seamlessly with other Adobe Creative Cloud applications, making it a versatile tool for video editing and post-production.
3. Final Cut Pro X
Final Cut Pro X is a professional video editing software designed for Apple’s macOS operating system. It provides advanced features such as multi-camera editing, color grading, motion graphics, and audio mixing tools, making it a popular choice for professional video editors and filmmakers.
Final Cut Pro X also supports various video formats, including high-resolution and HDR footage, and integrates seamlessly with other Apple applications such as Motion and Compressor. Its intuitive interface and powerful features make it a leading video editing software in the film and television industry.
FilmoraGo is a mobile video editing application designed for Android and iOS devices. It offers a range of features, such as timeline-based editing, filters, text overlays, and music options, making it a popular choice for content creators and social media enthusiasts.
The app also provides advanced features such as split-screen, picture-in-picture, and green-screen effects, allowing users to easily create professional-looking videos. FilmoraGo offers a simple and user-friendly interface, making it accessible to beginners and those with limited video editing experience. It is available for free download, with additional premium features available through in-app purchases.
InVideo is a cloud-based video creation and editing platform that enables users to easily create professional-looking videos. It offers a wide range of features such as pre-built templates, stock footage, animations, and text overlays, making creating engaging videos for social media, marketing, and other purposes easy.
The platform’s drag-and-drop interface and intuitive controls make it accessible to users with limited design or technical skills. InVideo also allows for collaborative editing, making it a useful tool for teams working on video projects. The platform offers a range of pricing plans, from free to enterprise-level, making it accessible to businesses of all sizes.
KineMaster is a mobile video editing application designed for Android and iOS devices. It provides multiple layers of video, images, and text, audio mixing capabilities, real-time video and audio recording, and chroma key compositing, making it a popular choice for content creators, vloggers, and social media enthusiasts.
KineMaster also offers a range of pre-built effects, transitions, and animations, making creating professional-looking videos on the go easy. The app provides a user-friendly interface, making it accessible to users with limited video editing experience. KineMaster is available for free download, with additional premium features available through in-app purchases.
Animoto provides a range of features, such as pre-built templates, stock footage, animations, and text overlays, making it easy to create engaging videos for marketing, social media, and other purposes. Animoto’s drag-and-drop interface and intuitive controls make it accessible to users with limited design or technical skills.
The platform also offers an artificial intelligence-powered tool that analyzes the user’s media and creates a video based on their preferences. Animoto is available in different pricing plans, making it accessible to businesses of all sizes.
8. Avid Media Composer
Avid Media Composer is a professional video editing software developed by Avid Technology. It provides advanced features such as timeline-based editing, multi-camera editing, advanced color grading tools, and visual effects. Avid Media Composer also supports various video formats, including high-resolution and HDR footage, and provides audio editing, sound mixing, and mastering features.
The software’s user-friendly interface and advanced features make it a popular choice for professional video editors in the film and television industry. Avid Media Composer integrates seamlessly with other Avid software applications, such as Pro Tools, making it a versatile video and audio post-production tool. It is available in different pricing plans, making it accessible to users with different needs and budgets.
9. DaVinci Resolve 16
DaVinci Resolve 16 is a professional video editing and color grading software developed by Blackmagic Design. It provides a range of advanced features, such as timeline-based editing, multi-camera editing, advanced color grading tools, and visual effects.
DaVinci Resolve 16 also supports a range of video formats, including 8K, and provides audio editing, sound mixing, and mastering features.
The software’s user-friendly interface and advanced features make it a popular choice for professional video editors and colorists in the film and television industry. DaVinci Resolve 16 is available in a free version and a paid Studio version with additional features and capabilities.
10. Pinnacle Studio
Pinnacle Studio is a video editing software that provides users with various features and tools for creating professional-looking videos. It offers timeline-based editing, multi-camera editing, motion tracking, and color grading capabilities features.
Pinnacle Studio also provides a library of pre-built effects, transitions, and templates, making creating engaging videos for various purposes easy. The software supports various video formats, including 4K and HD, and integrates with other applications such as Adobe Creative Cloud and Avid.
Pinnacle Studio is available in different pricing plans, making it accessible to users with different needs and budgets.
Besides being the most trending content nowadays, eCommerce businesses that include video in their marketing strategies have improved impact, outcomes, and increased sales.